Acxiom provides the data, technology, and services you need to power exceptional customer experiences everywhere. Acxiom corporation operates a technology and enablement services company in the united states, europe, the asiapacific, and internationally. Enter your postcode to look up your personicx segment. And in response to public concern about the amount of data acxiom has on record and the means by which it collected such. Thats why acxiom corporation the global leader in customer information management offers the personicx suite of segmentation products.
Personicxaudience definition made easy personicx is acxioms highly effective approach to outmarketing your competition. Personicx segmentation personicx is the most innovative consumer segmentation system on household and postcode level. Personicx is a householdlevel consumer segmentation and. A powerful householdlevel segmentation system based on consumer life stage that places households into one of 70 segments and 21 groups based on similar demographic, socioeconomic and consumer behavior. Ocean is the pioneer in dooh advertising technology, leading a new wave of creative solutions through its ocean labs division including proprietary solutions such as vehicle detection technology, simplyfi wifi sponsorship, lookout facial detection technology and augmented reality. What does acxiom mean definition of acxiom word finder. Acxiom acxm beats on q4 earnings, fy17 outlook bullish. Edmunds data is designed to be actionable with defined segments based on. Acxiom is a technology and services company that provides the data foundation for the worlds best marketers. Personicx is a highly effective scientific approach to outperforming your competition. Everywhere by leveraging the worlds best data acxiom data.
Liveramp stood to benefit from acxioms muscle in the way of. In the example that follows, the cart process starts with all. It defines and plots them by a logical structure and provides an insightful profile of each of the clusters. Acxiom is an enterprise data, analytics and software as a service company. Accurate consumer segmentation as users of acxioms personicx suite of products have discovered. Personicx lifestage life stage segmentation at the household level. Acxiom acxiom corporation is a marketing technology and services company with offices in the united states, europe, asia and south america. While prizm social groups are based on both affluence and claritas urbanization, prizm premier lifestage groups account for affluence and a combination of householder age and household composition. The companys identity resolution services include data onboarding, the transfer of offline data online for marketing purposes originally founded in 1969, the company underwent several name changes and eventually. The data services api is a secure, realtime interface that provides direct access into acxiom third party data products and industry leading entity resolution services. Personicx prime, geospatial audience insights, and acxiom market. Acxiom personicx segments keyword found websites listing. Acxm, the data foundation for the worlds best marketers, today announced financial results for its first quarter ended june 30, 2017.
This site is a portal where users can find out more about how we have used acxioms wealth of consumer data to create a view of uk consumers and how personicx can bring your marketing and planning initiatives to. Acxiom creates and makes advances in data and segmentation products include infobasex, a customercentric foundation for marketing needs with the collection of the u. Acxiom corporation is a marketing technology and services company with offices in the united states, europe, asia, and south america. Understand and engage consumers everywhere by leveraging the worlds best data. How to submit your site to acxiom my business listing. To find out more and to take the first steps on your 2nd party data journey, contact our expert team at. Personicx segmentations as well as the syndicated data they are linked to. Acxiom is a database marketing company that operates globally us, europe and asia pacific region, including in the uk acxiom limited, 17 hatfields, london, se1 8dj.
Prizm lifestage classifications provide a different way to look at groups of prizm premier segments. The personicx eye is an interactive tool aimed at visualising the unique segments that make up the uk market place. The acquisition of acxioms acxm ams business is likely to drive interpublics ipg integrated agency networks segment. Acxiom personicx is a householdlevel segmentation and. Facebook and acxioms big data partnership business insider. Acxiom personicx segments definitions keyword found. Acxiom consumer data products catalog market segmentation.
Personicx can give your company proven solutions that are affordable, actionable and can be quickly. As a result, acxioms personicx system offers you a closeup portrait of your best prospects, not an. Personicx is a consumer marketing segmentation with 55 clusters, driven by. Consumer and household segmentation personicx acxiom. Personicx is acxiom s recently updated consumer marketing segmentation. This kind of segmentspecific and personalized approach to marketing can help you improve customer satisfaction, loyalty and retention long term and thats the real promise of 2nd party data. Individual consumer and household segmentation personicx.
For over 40 years, acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Connectivity, audience solutions, and marketing services. Acxiom offers marketing and information management services, including multichannel marketing, addressable advertising, and database management. Acxiom products and services, call 18883acxiom or visit. Your choice to opt out with acxiom will only impact marketers using our marketing data products. If youre a marketer looking for a powerful tool, personicx offers a fast, easy, and efficient way to utilise multidimensional segmentation to aid in personalising. The infobase database may carry a different personicx assignment for your household based on the data.
Personicx, the household segmentation and visualization system. Claritas prizm premier segment narratives 2018 final. The complete spectrum of ways to segment audiences and find the right customers is quite wide ranging from singledimensional e. The data entered on the previous screen will not be retained or used for any other purpose than producing the demo results. To automatically receive acxiom corporation financial news by email, please visit. Vienna teng sings about surveillance in hymn of acxiom. This site is a portal where users can find out more about how we have used acxioms wealth of consumer data to create a view of uk consumers and how personicx can bring your marketing and planning initiatives to life. Compare search please select at least 2 keywords most searched keywords.
It is a consumer segmentation and visualisation system that allows marketers to organise audiences based on their demographics, lifestyles and. Acxiom enables better customer experiences through the ethical use of data and technology. A person document contains information about an individual. Life stage segmentation system personicx cluster perspectives. Get breaking news and analysis on liveramp holdings, inc. Acxioms consumer data and insights illuminate all marketable consumers and. Infobase, personicx, acxiom safe haven, and acxiom audience propensities are. Acxiom is an enterprise data, analytics and software as a service company that. We solve critical use cases for omnichannel, peoplebased marketing our industryspecific solutions provide quantifiable business outcomes to help you achieve your goals and objectives. Personicx lifestage segmented households with similar family struc. Ocean sees digital marketing, in all its forms, as a companion, not a competitor.
Omnichannel audience definition and targeting for coordinated acquisition, upsell. Accurate consumer segmentation as users of acxioms personicx suite of products have discovered helps companies locate and. Acxiom announces first quarter results business wire. Distribution head fmgc, pharma, chemical production planing and control head. Acxioms phil mui acxiom one of facebooks big data marketing partners, acxiom, has figured out how to know whether a person who has used several different names is the same person or not. At yahoo finance, you get free stock quotes, uptodate news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. We enable peoplebased marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer. Personicx is acxioms highly effective approach to outmarketing your competition.
Personicx utilises a wealth of demographic, geographical, lifestyle and. In 2014, acxiom acquired liveramp, a customer dataonboarding company. Acxiom has other european offices in france, germany and poland. Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel datadriven results. We do this by combining, data, technology, ethics and ideas to create foundations you. Acxiom corporation fundamental company report including. The connectivity segment provides a foundational identity resolution layer, which enables its clients.
Additional splitting takes place until all effective splits have been made or the size of the segment created falls below a target threshold. With personicx prime, acxiom delivers the most effective balance of individual consumer insights, household context and meaningful segment size, powered by industryleading data accuracy, coverage and privacy. But when it receives a list of names of people who want to get. Acxioms data collection possibly rivals the national security agencys. At a mean age of 25, early parents represents one of the youngest of the. Acxm stock, price quote and chart, trading and investing tools. Personicx multidimensional consumer and household segmentation to aid in personalizing, analyzing and marketing to your best audiences. A catalogue of acxioms infobase, personicx and affordability solutions.
Understand and engage consumers everywhere by leveraging the orlds best data. Acxiom corporation practices responsible environmental policies devoted to protecting the earth. Acxiom calls itself the premier source of addresses and phone numbers for telemarketers and mass mailers. Once again, it goes one step further than the traditional socio and demographic segmentation systems, by taking into account social, cultural, historical and situational factors.
Acxiom consumer data products catalog free download as pdf file. Personicx is acxioms recently updated consumer marketing segmentation. Acxiom offers various marketing and information management services, including multichannel marketing, addressable advertising and database management. This site is a portal where users can find out more about how we have used acxiom s wealth of consumer data to create a view of uk consumers and how personicx can bring your marketing and planning initiatives to life. High levels of financial cushion and planning mean they enjoy a good standard of living. Claritas prizm premier is a set of geodemographic segments for the united states, developed by claritas inc. It provides the ability to gather relevant and accurate information about customers or prospects, allowing you to build more targeted and customized marketing applications. Acxiom is a pioneer and leader in protecting consumer privacy. Acxiom to sell it infrastructure management business. Acxiom is an enterprise data, analytics, and software as a service company. Today, more data, devices, technology, regulation and higher expectations means there are more opportunities to get it right, but also more challenges. During fourthquarter fiscal 2016, acxiom strengthened its connectivity segment by signing over 50 deals and adding more than15 new direct customers, resulting in a direct customer count of about 285.
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